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    Rosario Pedrosa

    Commercial and Marketing Strategy Manager | AECOCBarcelona, Spain
    Rosario Pedrosa

    Biography

    Manager of the Commercial and Marketing Strategy Area at AECOC, from where members are offered knowledge through the Shopperview study platform, as well as training and a meeting point for commercial and marketing strategy. 

    Sessions

    09:45h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    SHOPPER: Post – COVID Tendencies Study

    Rosario Pedrosa
    Rosario PedrosaAECOCCommercial and Marketing Strategy Manager
    29-09-2020 09:4529-09-2020 10:20Europe/MadridSHOPPER: Post – COVID Tendencies Study

    The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

    Palau de Congressos
    Tue 29 09:45h - 10:20h Palau de Congressos
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