José Luis NuenoIESE Business SchoolProfessor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
Rosa Galende AECOCPublications Manager
29-09-2020 09:0029-09-2020 09:40Europe/MadridDirect to Consumer
IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.
Rosario PedrosaAECOCCommercial and Marketing Strategy Manager
29-09-2020 09:4529-09-2020 10:20Europe/MadridSHOPPER: Post – COVID Tendencies Study
The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?
Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
Mikel LarreaEROSKIGeneral Manager
Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period
The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.
29-09-2020 14:0029-09-2020 17:00Europe/MadridVisit to the Mercabarna Biomarket
The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.
The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.
A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.
Duration of the visit: from 14h to 17h.
Price: free, reserved exclusively for FHG forum attendees.
No. of participants: Max. 20 people
People accredited to FHG fòrum will receive a form to fill in to register for the visit.
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