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Rethinking the future in Food

Tue 29
09:00h
Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Direct to Consumer

José Luis Nueno
José Luis NuenoIESE Business SchoolProfessor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
Rosa Galende
Rosa Galende AECOCPublications Manager
29-09-2020 09:0029-09-2020 09:40Europe/MadridDirect to Consumer

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

Palau de Congressos
09:00h - 09:40h Palau de Congressos
09:45h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

SHOPPER: Post – COVID Tendencies Study

Rosario Pedrosa
Rosario PedrosaAECOCCommercial and Marketing Strategy Manager
29-09-2020 09:4529-09-2020 10:20Europe/MadridSHOPPER: Post – COVID Tendencies Study

The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

Palau de Congressos
09:45h - 10:20h Palau de Congressos
10:25h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
29-09-2020 10:2529-09-2020 11:10Europe/MadridRETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

The new scenario outlines 5 strategic macrotrends to be examined closely:

 

1. Health, sustainability, proximity and fresh products

2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

3. Dynamization and commercial attractiveness

4. Convenience, merchandising, food-to-go and new consumer solutions

5. Innovative measures for Retail in the new environment

Palau de Congressos
10:25h - 11:10h Palau de Congressos
11:45h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies

Albert Anglarill
Albert AnglarillAECOCInnovation and Project Development Manager
29-09-2020 11:4529-09-2020 12:20Europe/MadridAECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companiesPalau de Congressos
11:45h - 12:20h Palau de Congressos
12:25h
Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

New strategic challenges for retail in the Covid period

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
Silvia Martínez
Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
Mikel Larrea
Mikel LarreaEroskiGeneral Secretary
Mónica Aler
Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
Imanol Echeveste Aizpurua
Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director
29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period

The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

 

Moderator of the round table: Pablo de la Rica

 

Palau de Congressos
12:25h - 13:10h Palau de Congressos
13:15h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Innovation, Sustainability and Social Responsibility

Toni Massanés
Toni MassanésAlicia FoundationGeneral Manager
Juan Antonio López Abadía
Juan Antonio López AbadíaDammDirector of Energy Optimisation and Environment
29-09-2020 13:1529-09-2020 14:00Europe/MadridInnovation, Sustainability and Social Responsibility

13.20 to 13.35  Juan Antonio López Abadía, Director of Energy Optimization and Environment at Damm

13.35 to 13.50 Innovation and competitiveness: Values that add value - Toni Massanés, Director of the Alícia Foundation  

13.50 to 14.00 Q&A

Palau de Congressos
13:15h - 14:00h Palau de Congressos
14:00h
Guided visit | Rethinking the future in Food

Visit to the Mercabarna Biomarket

29-09-2020 14:0029-09-2020 17:00Europe/MadridVisit to the Mercabarna Biomarket

The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

 

Duration of the visit: from 14h to 17h.

Price: free, reserved exclusively for FHG forum attendees.

No. of participants: Max. 20 people

People accredited to FHG fòrum will receive a form to fill in to register for the visit.

14:00h - 17:00h
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