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  • Track: Retail, Large-Scale Food Distribution and Value Chain

    Tue 29
    09:00h
    Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    Direct to Consumer

    José Luis Nueno
    José Luis Nueno IESE Business School Professor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
    Rosa Galende
    Rosa Galende AECOC Publications Manager

    29-09-2020 09:00 29-09-2020 09:40 Europe/Madrid Direct to Consumer

    IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

    Interviewed by Rosa Galende. 

    Palau de Congressos
    09:00h - 09:40h Palau de Congressos
    09:45h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    SHOPPER: Post – COVID Tendencies Study

    Rosario Pedrosa
    Rosario Pedrosa AECOC Commercial and Marketing Strategy Manager

    29-09-2020 09:45 29-09-2020 10:20 Europe/Madrid SHOPPER: Post – COVID Tendencies Study

    The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

    Palau de Congressos
    09:45h - 10:20h Palau de Congressos
    10:25h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager

    29-09-2020 10:25 29-09-2020 11:10 Europe/Madrid RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    The new scenario outlines 5 strategic macrotrends to be examined closely:

     

    1. Health, sustainability, proximity and fresh products

    2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

    3. Dynamization and commercial attractiveness

    4. Convenience, merchandising, food-to-go and new consumer solutions

    5. Innovative measures for Retail in the new environment

    Palau de Congressos
    10:25h - 11:10h Palau de Congressos
    11:45h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies

    Albert Anglarill
    Albert Anglarill AECOC Innovation and Project Development Manager

    29-09-2020 11:45 29-09-2020 12:20 Europe/Madrid AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies Palau de Congressos
    11:45h - 12:20h Palau de Congressos
    12:25h
    Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    New strategic challenges for retail in the Covid period

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager
    Silvia Martínez
    Silvia Martínez Coca-Cola European Partners Iberia Eastern Area Sales Director
    Mikel Larrea
    Mikel Larrea Eroski General Secretary
    Mónica Aler
    Mónica Aler Plusfresc Supermercats Assortment and Trade Marketing Manager
    Imanol Echeveste Aizpurua
    Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

    29-09-2020 12:25 29-09-2020 13:10 Europe/Madrid New strategic challenges for retail in the Covid period

    The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

     

    Moderator of the round table: Pablo de la Rica

     

    Palau de Congressos
    12:25h - 13:10h Palau de Congressos
    13:15h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    Innovation, Sustainability and Social Responsibility

    Toni Massanés
    Toni Massanés Alicia Foundation General Manager
    Juan Antonio López Abadía
    Juan Antonio López Abadía Damm Director of Energy Optimisation and Environment

    29-09-2020 13:15 29-09-2020 14:00 Europe/Madrid Innovation, Sustainability and Social Responsibility

    13.20 to 13.35  Juan Antonio López Abadía, Director of Energy Optimization and Environment at Damm

    13.35 to 13.50 Innovation and competitiveness: Values that add value - Toni Massanés, Director of the Alícia Foundation  

    13.50 to 14.00 Q&A

    Palau de Congressos
    13:15h - 14:00h Palau de Congressos
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