Rethinking the future in Hospitality & Tourism

How do institutions manage uncertainty in the sector? New reactivation strategies to reposition Spain as a safe and reference touristic destination.

Moderator of the round table: Noemí Boza

During the absence of activity brought about by economic inaction, new ideas and initiatives emerge to reduce the impact of the pandemic on hospitality and tourism. Which is the importance of technology in the new business models in that period?

Financing is one of the main concerns of the companies that make up the tourism and hotel value chain. The lack of liquidity is wiping out the survival capacity of hundreds of companies. What alternatives are currently available?

El sector de l’hostaleria necessita un enfocament nou per a la seva reconstrucció. Quins son els reptes als que s’enfronta aquest sector? És el moment de llençar un missatge inequívoc d’unitat, col·laboració i lideratge per recomposar la situació. 

Key representatives of the sector will offer from various disciplines converging conceptual and pragmatic lines of work to face the future post COVID with guarantees.

Moderator of the round table: Benajmín Lana