Programme

50% of restaurants do not survive 2 years.

This figure increases to almost 50% if we look at 5 years.

Without ignoring the important problems faced by restaurants, as an example of an SME, the reality is that despite having the same problems, some are able to survive, even grow, and others fail to do so. Why?  The key element is the management capacity of their leaders. These entrepreneurs must be aware of the importance of training as a way of ensuring adequate business knowledge to manage their businesses efficiently.

A look at the situation of restaurant kitchens and halls in times of pandemic 

Marc Vidal addresses the technological moment we are living. He does so by interpreting what the digital transformation of our entire social model means and tackling how it has accelerated with the arrival of the so-called 'contactless society'.

The Biomarket will be inaugurated next October and it was created to respond to the growing consumer demand and the commitment of the wholesale sector and local agriculture for organic food. It is also the result of Mercabarna's commitment to a more sustainable food model.

The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

Duration of the visit: from 14h to 17h.

Price: free, reserved exclusively for FHG forum attendees.

No. of participants: Max. 20 people

People accredited to FHG fòrum will receive a form to fill in to register for the visit.

How do institutions manage uncertainty in the sector? New reactivation strategies to reposition Spain as a safe and reference touristic destination.

Moderator of the round table: Noemí Boza

During the absence of activity brought about by economic inaction, new ideas and initiatives emerge to reduce the impact of the pandemic on hospitality and tourism. Which is the importance of technology in the new business models in that period?

Financing is one of the main concerns of the companies that make up the tourism and hotel value chain. The lack of liquidity is wiping out the survival capacity of hundreds of companies. What alternatives are currently available?

El sector de l’hostaleria necessita un enfocament nou per a la seva reconstrucció. Quins son els reptes als que s’enfronta aquest sector? És el moment de llençar un missatge inequívoc d’unitat, col·laboració i lideratge per recomposar la situació. 

Key representatives of the sector will offer from various disciplines converging conceptual and pragmatic lines of work to face the future post COVID with guarantees.

Moderator of the round table: Benajmín Lana

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

The new scenario outlines 5 strategic macrotrends to be examined closely:

1. Health, sustainability, proximity and fresh products

2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

3. Dynamization and commercial attractiveness

4. Convenience, merchandising, food-to-go and new consumer solutions

5. Innovative measures for Retail in the new environment

The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

Moderator of the round table: Pablo de la Rica

13.20 to 13.35  Juan Antonio López Abadía, Director of Energy Optimization and Environment at Damm

13.35 to 13.50 Innovation and competitiveness: Values that add value - Toni Massanés, Director of the Alícia Foundation  

13.50 to 14.00 Q&A

The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

Duration of the visit: from 14h to 17h.

Price: free, reserved exclusively for FHG forum attendees.

No. of participants: Max. 20 people

People accredited to FHG fòrum will receive a form to fill in to register for the visit.