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Mon 28
09:00h
Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

Welcome

Pau Relat
Pau RelatFira de BarcelonaChairman of the Board of Directors
José Luis Bonet
José Luis BonetSpanish Chamber of CommercePresident
Teresa Jordà
Teresa JordàGeneralitat de CatalunyaRegional Minister for Agriculture, Livestock and Food
Luis Planas
Luis PlanasMinister for Agriculture, Fisheries and Food
Ada Colau
Ada ColauMayor of Barcelona
28-09-2020 09:0028-09-2020 09:15Europe/MadridWelcomePalau de Congressos
Mon 28 09:00h - 09:15h Palau de Congressos
09:15h
Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

The importance of management training for gastronomic caterers

Ferran Adrià
Ferran AdriàelBullifoundationPresident
28-09-2020 09:1528-09-2020 10:00Europe/MadridThe importance of management training for gastronomic caterers

50% of restaurants do not survive 2 years.

This figure increases to almost 50% if we look at 5 years.

Without ignoring the important problems faced by restaurants, as an example of an SME, the reality is that despite having the same problems, some are able to survive, even grow, and others fail to do so. Why?  The key element is the management capacity of their leaders. These entrepreneurs must be aware of the importance of training as a way of ensuring adequate business knowledge to manage their businesses efficiently.

Palau de Congressos
Mon 28 09:15h - 10:00h Palau de Congressos
10:00h
Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

The phylloxera of the human being. Survival and happiness

Josep Roca
Josep RocaCeller de Can RocaSommelier, Head Waiter and Co-owner
28-09-2020 10:0028-09-2020 10:30Europe/MadridThe phylloxera of the human being. Survival and happiness

A look at the situation of restaurant kitchens and halls in times of pandemic 

Palau de Congressos
Mon 28 10:00h - 10:30h Palau de Congressos
10:30h
Round table | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

Keys to success in overcoming the crisis

Artur Martínez
Artur MartínezAürt RestaurantChef
Ferran Adrià
Ferran AdriàelBullifoundationPresident
Josep Roca
Josep RocaCeller de Can RocaSommelier, Head Waiter and Co-owner
Nandu Jubany
Nandu JubanyGrup JubanyCook and owner
Pep Palau
Pep PalauFòrum Gastronòmic S.L.Co-director
28-09-2020 10:3028-09-2020 11:15Europe/MadridKeys to success in overcoming the crisisPalau de Congressos
Mon 28 10:30h - 11:15h Palau de Congressos
11:45h
Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

Are you on time for the future? Digital Transformation and FoodTech in the Contactless Society

Marc Vidal
Marc VidalHead AllReworkAnalyst and Digital Economy Communicator
28-09-2020 11:4528-09-2020 12:30Europe/MadridAre you on time for the future? Digital Transformation and FoodTech in the Contactless Society

Marc Vidal addresses the technological moment we are living. He does so by interpreting what the digital transformation of our entire social model means and tackling how it has accelerated with the arrival of the so-called 'contactless society'.

Palau de Congressos
Mon 28 11:45h - 12:30h Palau de Congressos
12:30h
Talk and round table | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

Innovative projects in agricultural commercialisation

Cristina Caparrós
Cristina CaparrósLa Platjeta
Gemma Navas García
Gemma Navas GarcíaDel Parc al Plat (Parc Natural de l’Alt Pirineu)
Ramon Sentmartí
Ramon SentmartíProdeca (Promotora dels Aliments Catalans)Managing Director
Sergi Roca
Sergi RocaPlant on DemandCo-founder and Tech lead
28-09-2020 12:3028-09-2020 14:00Europe/MadridInnovative projects in agricultural commercialisationPalau de Congressos
Mon 28 12:30h - 14:00h Palau de Congressos
14:00h
Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

Mercabarna Biomarket, Spain’s first wholesale market for organic products and also the first in Europe in terms of the concentration of organic fruit and vegetable companies.

Ingrid Buera
Ingrid BueraMercabarnaBusiness Area Manager
28-09-2020 14:0028-09-2020 14:30Europe/MadridMercabarna Biomarket, Spain’s first wholesale market for organic products and also the first in Europe in terms of the concentration of organic fruit and vegetable companies.

The Biomarket will be inaugurated next October and it was created to respond to the growing consumer demand and the commitment of the wholesale sector and local agriculture for organic food. It is also the result of Mercabarna's commitment to a more sustainable food model.

Palau de Congressos
Mon 28 14:00h - 14:30h Palau de Congressos
14:00h
Guided visit | Rethinking the future in Gastronomy

Visit to the Mercabarna Biomarket

28-09-2020 14:0028-09-2020 17:00Europe/MadridVisit to the Mercabarna Biomarket

The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

 

Duration of the visit: from 14h to 17h.

Price: free, reserved exclusively for FHG forum attendees.

No. of participants: Max. 20 people

People accredited to FHG fòrum will receive a form to fill in to register for the visit.

Mon 28 14:00h - 17:00h
16:00h
Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

Welcome

Rodrigo Domínguez
Rodrigo DomínguezFHG forumPresenter
28-09-2020 16:0028-09-2020 16:10Europe/MadridWelcomePalau de Congressos
Mon 28 16:00h - 16:10h Palau de Congressos
16:10h
Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

Present and future of Tourism and Hospitality industry

Jorge Marichal
Jorge MarichalCEHATPresident
Antoni Llorens
Antoni Llorens Food Service EspañaPresident
Rafael Olmos
Rafael OlmosHOSTELCO & FELACPresident
José Luís Yzuel
José Luís YzuelHostelería de EspañaPresident
Martí Sarrate
Martí SarrateACAVEPresident
Noemí Boza
Noemí BozaFHG forumModerator
28-09-2020 16:1028-09-2020 17:00Europe/MadridPresent and future of Tourism and Hospitality industry

How do institutions manage uncertainty in the sector? New reactivation strategies to reposition Spain as a safe and reference touristic destination.

Moderator of the round table: Noemí Boza

Palau de Congressos
Mon 28 16:10h - 17:00h Palau de Congressos
17:00h
Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

New ideas to boost the sector and minimize the effects of the health crisis

Mariona Gaspà
Mariona GaspàAECOCHead of Foodservice Knowledge
Marius Robles
Marius RoblesFood by RobotsChief Visionary Officer
Miguel Sanz
Miguel SanzTurespañaManaging Director
28-09-2020 17:0028-09-2020 17:35Europe/MadridNew ideas to boost the sector and minimize the effects of the health crisis

During the absence of activity brought about by economic inaction, new ideas and initiatives emerge to reduce the impact of the pandemic on hospitality and tourism. Which is the importance of technology in the new business models in that period?

Palau de Congressos
Mon 28 17:00h - 17:35h Palau de Congressos
18:05h
Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

Without funding there is no future. From ICO loans to new formulas of assistance and subsidies for the sector

Oriol Amat
Oriol AmatPompeu Fabra UniversityDean
Ana Díez Fontana
Ana Díez FontanaCaixabankExecutive Director of Business and Entrepreneurs
28-09-2020 18:0528-09-2020 18:30Europe/MadridWithout funding there is no future. From ICO loans to new formulas of assistance and subsidies for the sector

Financing is one of the main concerns of the companies that make up the tourism and hotel value chain. The lack of liquidity is wiping out the survival capacity of hundreds of companies. What alternatives are currently available?

Palau de Congressos
Mon 28 18:05h - 18:30h Palau de Congressos
18:30h
Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

Business reconstruction and transformation in times of uncertainty

José María Cervera
José María CerveraFood Service InstituteFounder
28-09-2020 18:3028-09-2020 18:40Europe/MadridBusiness reconstruction and transformation in times of uncertainty

El sector de l’hostaleria necessita un enfocament nou per a la seva reconstrucció. Quins son els reptes als que s’enfronta aquest sector? És el moment de llençar un missatge inequívoc d’unitat, col·laboració i lideratge per recomposar la situació. 

Palau de Congressos
Mon 28 18:30h - 18:40h Palau de Congressos
18:40h
Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

Designing the post-COVID era: new horizons

José María Cervera
José María CerveraFood Service InstituteFounder
Nino Redruello
Nino RedruelloRestaurant Group La AnchaBusinessman
Benjamín Lana Velasco
Benjamín Lana VelascoFHG forumModerator
Mónica Subirats
Mónica SubiratsMonument HotelGeneral Director
28-09-2020 18:4028-09-2020 19:30Europe/MadridDesigning the post-COVID era: new horizons

Key representatives of the sector will offer from various disciplines converging conceptual and pragmatic lines of work to face the future post COVID with guarantees.

Moderator of the round table: Benajmín Lana

Palau de Congressos
Mon 28 18:40h - 19:30h Palau de Congressos
Tue 29
09:00h
Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Direct to Consumer

José Luis Nueno
José Luis NuenoIESE Business SchoolProfessor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
Rosa Galende
Rosa Galende AECOCPublications Manager
29-09-2020 09:0029-09-2020 09:40Europe/MadridDirect to Consumer

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

Palau de Congressos
Tue 29 09:00h - 09:40h Palau de Congressos
09:45h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

SHOPPER: Post – COVID Tendencies Study

Rosario Pedrosa
Rosario PedrosaAECOCCommercial and Marketing Strategy Manager
29-09-2020 09:4529-09-2020 10:20Europe/MadridSHOPPER: Post – COVID Tendencies Study

The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

Palau de Congressos
Tue 29 09:45h - 10:20h Palau de Congressos
10:25h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
29-09-2020 10:2529-09-2020 11:10Europe/MadridRETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

The new scenario outlines 5 strategic macrotrends to be examined closely:

 

1. Health, sustainability, proximity and fresh products

2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

3. Dynamization and commercial attractiveness

4. Convenience, merchandising, food-to-go and new consumer solutions

5. Innovative measures for Retail in the new environment

Palau de Congressos
Tue 29 10:25h - 11:10h Palau de Congressos
11:45h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies

Albert Anglarill
Albert AnglarillAECOCInnovation and Project Development Manager
29-09-2020 11:4529-09-2020 12:20Europe/MadridAECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companiesPalau de Congressos
Tue 29 11:45h - 12:20h Palau de Congressos
12:25h
Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

New strategic challenges for retail in the Covid period

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
Silvia Martínez
Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
Mikel Larrea
Mikel LarreaEROSKIGeneral Manager
Mónica Aler
Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period

The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

 

Moderator of the round table: Pablo de la Rica

 

Palau de Congressos
Tue 29 12:25h - 13:10h Palau de Congressos
13:15h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Innovation, Sustainability and Social Responsibility

Toni Massanés
Toni MassanésAlicia FoundationGeneral Manager
Juan Antonio López Abadía
Juan Antonio López AbadíaDammDirector of Energy Optimisation and Environment
29-09-2020 13:1529-09-2020 14:00Europe/MadridInnovation, Sustainability and Social Responsibility

13.20 to 13.35  Juan Antonio López Abadía, Director of Energy Optimization and Environment at Damm

13.35 to 13.50 Innovation and competitiveness: Values that add value - Toni Massanés, Director of the Alícia Foundation  

13.50 to 14.00 Q&A

Palau de Congressos
Tue 29 13:15h - 14:00h Palau de Congressos
14:00h
Guided visit | Rethinking the future in Food

Visit to the Mercabarna Biomarket

29-09-2020 14:0029-09-2020 17:00Europe/MadridVisit to the Mercabarna Biomarket

The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

 

Duration of the visit: from 14h to 17h.

Price: free, reserved exclusively for FHG forum attendees.

No. of participants: Max. 20 people

People accredited to FHG fòrum will receive a form to fill in to register for the visit.

Tue 29 14:00h - 17:00h
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