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  • 09:00h
    Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    Opening ceremony

    José Luis Bonet
    José Luis Bonet Spanish Chamber of Commerce President
    Teresa Jordà
    Teresa Jordà Generalitat de Catalunya Regional Minister for Agriculture, Livestock and Food
    Luis Planas
    Luis Planas Minister for Agriculture, Fisheries and Food
    Ada Colau
    Ada Colau Mayor of Barcelona
    Pau Relat
    Pau Relat Fira de Barcelona Chairman of the Board of Directors

    28-09-2020 09:00 28-09-2020 09:20 Europe/Madrid Opening ceremony Palau de Congressos
    Mon 28 09:00h - 09:20h Palau de Congressos
    09:20h
    Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    The importance of management training for gastronomic caterers

    Ferran Adrià
    Ferran Adrià elBullifoundation President
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 09:20 28-09-2020 10:05 Europe/Madrid The importance of management training for gastronomic caterers

    50% of restaurants do not survive 2 years.

    This figure increases to almost 50% if we look at 5 years.

    Without ignoring the important problems faced by restaurants, as an example of an SME, the reality is that despite having the same problems, some are able to survive, even grow, and others fail to do so. Why?  The key element is the management capacity of their leaders. These entrepreneurs must be aware of the importance of training as a way of ensuring adequate business knowledge to manage their businesses efficiently.

    Palau de Congressos
    Mon 28 09:20h - 10:05h Palau de Congressos
    10:05h
    Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    The phylloxera of the human being. Survival and happiness

    Josep Roca
    Josep Roca Celler de Can Roca Sommelier, Head Waiter and Co-owner
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 10:05 28-09-2020 10:35 Europe/Madrid The phylloxera of the human being. Survival and happiness

    A look at the situation of restaurant kitchens and halls in times of pandemic 

    Palau de Congressos
    Mon 28 10:05h - 10:35h Palau de Congressos
    10:35h
    Round table | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    Keys to success in overcoming the crisis

    Artur Martínez
    Artur Martínez Aürt Restaurant Chef
    Ferran Adrià
    Ferran Adrià elBullifoundation President
    Josep Roca
    Josep Roca Celler de Can Roca Sommelier, Head Waiter and Co-owner
    Nandu Jubany
    Nandu Jubany Grup Jubany Cook and owner
    Pep Palau
    Pep Palau Fòrum Gastronòmic S.L. Co-director
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 10:35 28-09-2020 11:20 Europe/Madrid Keys to success in overcoming the crisis Palau de Congressos
    Mon 28 10:35h - 11:20h Palau de Congressos
    11:45h
    Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    Are you on time for the future? Digital Transformation and FoodTech in the Contactless Society

    Marc Vidal
    Marc Vidal Head AllRework Analyst and Digital Economy Communicator
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 11:45 28-09-2020 12:30 Europe/Madrid Are you on time for the future? Digital Transformation and FoodTech in the Contactless Society

    Marc Vidal addresses the technological moment we are living. He does so by interpreting what the digital transformation of our entire social model means and tackling how it has accelerated with the arrival of the so-called 'contactless society'.

    Palau de Congressos
    Mon 28 11:45h - 12:30h Palau de Congressos
    12:30h
    Talk and round table | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    Innovative projects in agricultural commercialisation

    Cristina Caparrós
    Cristina Caparrós La Platjeta
    Gemma Navas García
    Gemma Navas García Del Parc al Plat (Parc Natural de l’Alt Pirineu)
    Ramon Sentmartí
    Ramon Sentmartí Prodeca (Promotora dels Aliments Catalans) Managing Director
    Sergi Roca
    Sergi Roca Plant on Demand Co-founder and Tech lead
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 12:30 28-09-2020 14:00 Europe/Madrid Innovative projects in agricultural commercialisation Palau de Congressos
    Mon 28 12:30h - 14:00h Palau de Congressos
    14:00h
    Talk | Rethinking the future in Gastronomy Hospitality, Foodservice and Agrifood Production

    Mercabarna Biomarket, Spain’s first wholesale market for organic products

    Ingrid Buera
    Ingrid Buera Mercabarna Business Area Manager
    Carme Gasull
    Carme Gasull Moderator

    28-09-2020 14:00 28-09-2020 14:30 Europe/Madrid Mercabarna Biomarket, Spain’s first wholesale market for organic products

    The Biomarket will be inaugurated next October and it was created to respond to the growing consumer demand and the commitment of the wholesale sector and local agriculture for organic food. It is also the result of Mercabarna's commitment to a more sustainable food model.

    Palau de Congressos
    Mon 28 14:00h - 14:30h Palau de Congressos
    14:30h
    Guided visit | Rethinking the future in Gastronomy

    Visit to the Mercabarna Biomarket

    28-09-2020 14:30 28-09-2020 17:00 Europe/Madrid Visit to the Mercabarna Biomarket

    The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

    The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

    A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

     

    Price: free, reserved exclusively for FHG forum attendees.

    No. of participants: Max. 20 people

    People accredited to FHG fòrum will receive a form to fill in to register for the visit.

    Mon 28 14:30h - 17:00h
    16:00h
    Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Opening ceremony

    Rafael Olmos
    Rafael Olmos HOSTELCO & FELAC President
    Jaume Collboni
    Jaume Collboni Barcelona City Council First Deputy Mayor
    Octavi Bono
    Octavi Bono Generalitat de Catalunya General Dir. of Tourism of Business and Knowledge
    Martí Sarrate
    Martí Sarrate ACAVE President
    Manel Vallet
    Manel Vallet Fira de Barcelona Adviser of Board of Directors

    28-09-2020 16:00 28-09-2020 16:20 Europe/Madrid Opening ceremony Palau de Congressos
    Mon 28 16:00h - 16:20h Palau de Congressos
    16:20h
    Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Welcome

    Rodrigo Domínguez
    Rodrigo Domínguez Barra de Ideas Director

    28-09-2020 16:20 28-09-2020 16:25 Europe/Madrid Welcome Palau de Congressos
    Mon 28 16:20h - 16:25h Palau de Congressos
    16:25h
    Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Present and future of Tourism and Hospitality industry

    Jorge Marichal
    Jorge Marichal CEHAT President
    Antoni Llorens
    Antoni Llorens Food Service España President
    Rafael Olmos
    Rafael Olmos HOSTELCO & FELAC President
    José Luís Yzuel
    José Luís Yzuel Hostelería de España President
    Martí Sarrate
    Martí Sarrate ACAVE President
    Noemí Boza
    Noemí Boza Mas Cuota Managing Partner

    28-09-2020 16:25 28-09-2020 17:10 Europe/Madrid Present and future of Tourism and Hospitality industry

    How do institutions manage uncertainty in the sector? New strategies to reduce the impact of the crisis and reactivate the Horeca sector and tourism in our country.

    Moderator of the round table: Noemí Boza

    Palau de Congressos
    Mon 28 16:25h - 17:10h Palau de Congressos
    17:10h
    Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    New ideas to boost the sector and minimize the effects of the health crisis

    Mariona Gaspà
    Mariona Gaspà AECOC Head of Foodservice Knowledge
    Marius Robles
    Marius Robles Food by Robots Chief Visionary Officer

    28-09-2020 17:10 28-09-2020 17:40 Europe/Madrid New ideas to boost the sector and minimize the effects of the health crisis

    During the absence of activity brought about by economic inaction, new ideas and initiatives emerge to reduce the impact of the pandemic on hospitality and tourism. Which is the importance of technology in the new business models in that period?

    Palau de Congressos
    Mon 28 17:10h - 17:40h Palau de Congressos
    18:00h
    Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Without funding there is no future. From ICO loans to new formulas of assistance and subsidies for the sector

    Oriol Amat
    Oriol Amat Pompeu Fabra University Dean
    Ana Díez Fontana
    Ana Díez Fontana Caixabank Executive Director of Business and Entrepreneurs

    28-09-2020 18:00 28-09-2020 18:30 Europe/Madrid Without funding there is no future. From ICO loans to new formulas of assistance and subsidies for the sector

    Financing is one of the main concerns of the companies that make up the tourism and hotel value chain. The lack of liquidity is wiping out the survival capacity of hundreds of companies. What alternatives are currently available?

    Palau de Congressos
    Mon 28 18:00h - 18:30h Palau de Congressos
    18:30h
    Talk | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Business reconstruction and transformation in times of uncertainty

    José María Cervera
    José María Cervera Food Service Institute Founder

    28-09-2020 18:30 28-09-2020 18:45 Europe/Madrid Business reconstruction and transformation in times of uncertainty

    El sector de l’hostaleria necessita un enfocament nou per a la seva reconstrucció. Quins son els reptes als que s’enfronta aquest sector? És el moment de llençar un missatge inequívoc d’unitat, col·laboració i lideratge per recomposar la situació. 

    Palau de Congressos
    Mon 28 18:30h - 18:45h Palau de Congressos
    18:45h
    Round table | Rethinking the future in Hospitality & Tourism Hospitality, Contract Catering and Tourism

    Designing the post-COVID era: new horizons

    José María Cervera
    José María Cervera Food Service Institute Founder
    Nino Redruello
    Nino Redruello Restaurant Group La Ancha Businessman
    Benjamín Lana Velasco
    Benjamín Lana Velasco Vocento - Gastronomy President
    Mónica Subirats
    Mónica Subirats Monument Hotel General Director

    28-09-2020 18:45 28-09-2020 19:30 Europe/Madrid Designing the post-COVID era: new horizons

    Key representatives of the sector will offer from various disciplines converging conceptual and pragmatic lines of work to face the future post COVID with guarantees.

    Moderator of the round table: Benajmín Lana

    Palau de Congressos
    Mon 28 18:45h - 19:30h Palau de Congressos
    09:00h
    Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    Direct to Consumer

    José Luis Nueno
    José Luis Nueno IESE Business School Professor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
    Rosa Galende
    Rosa Galende AECOC Publications Manager

    29-09-2020 09:00 29-09-2020 09:40 Europe/Madrid Direct to Consumer

    IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

    Interviewed by Rosa Galende. 

    Palau de Congressos
    Tue 29 09:00h - 09:40h Palau de Congressos
    09:45h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    SHOPPER: Post – COVID Tendencies Study

    Rosario Pedrosa
    Rosario Pedrosa AECOC Commercial and Marketing Strategy Manager

    29-09-2020 09:45 29-09-2020 10:20 Europe/Madrid SHOPPER: Post – COVID Tendencies Study

    The situation we are experiencing is changing our behaviour as people, consumers and buyers. In view of this situation, we at AECOC have monitored these changes through our platform of shopper view studies, following closely how habits inside and outside the home have changed during the lockdown and the return to the new normality. What are the main changes detected? How are our habits changing? What trends have come to stay? How does all this affect the FMCG companies?

    Palau de Congressos
    Tue 29 09:45h - 10:20h Palau de Congressos
    10:25h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager

    29-09-2020 10:25 29-09-2020 11:10 Europe/Madrid RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    The new scenario outlines 5 strategic macrotrends to be examined closely:

     

    1. Health, sustainability, proximity and fresh products

    2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

    3. Dynamization and commercial attractiveness

    4. Convenience, merchandising, food-to-go and new consumer solutions

    5. Innovative measures for Retail in the new environment

    Palau de Congressos
    Tue 29 10:25h - 11:10h Palau de Congressos
    11:45h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies

    Albert Anglarill
    Albert Anglarill AECOC Innovation and Project Development Manager

    29-09-2020 11:45 29-09-2020 12:20 Europe/Madrid AECOC Innovation Hub: new global trends and technologies that are emerging in the world, with great impact on food companies Palau de Congressos
    Tue 29 11:45h - 12:20h Palau de Congressos
    12:25h
    Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    New strategic challenges for retail in the Covid period

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager
    Silvia Martínez
    Silvia Martínez Coca-Cola European Partners Iberia Eastern Area Sales Director
    Mikel Larrea
    Mikel Larrea Eroski General Secretary
    Mónica Aler
    Mónica Aler Plusfresc Supermercats Assortment and Trade Marketing Manager
    Imanol Echeveste Aizpurua
    Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

    29-09-2020 12:25 29-09-2020 13:10 Europe/Madrid New strategic challenges for retail in the Covid period

    The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

     

    Moderator of the round table: Pablo de la Rica

     

    Palau de Congressos
    Tue 29 12:25h - 13:10h Palau de Congressos
    13:15h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    Innovation, Sustainability and Social Responsibility

    Toni Massanés
    Toni Massanés Alicia Foundation General Manager
    Juan Antonio López Abadía
    Juan Antonio López Abadía Damm Director of Energy Optimisation and Environment

    29-09-2020 13:15 29-09-2020 14:00 Europe/Madrid Innovation, Sustainability and Social Responsibility

    13.20 to 13.35  Juan Antonio López Abadía, Director of Energy Optimization and Environment at Damm

    13.35 to 13.50 Innovation and competitiveness: Values that add value - Toni Massanés, Director of the Alícia Foundation  

    13.50 to 14.00 Q&A

    Palau de Congressos
    Tue 29 13:15h - 14:00h Palau de Congressos
    14:00h
    Guided visit | Rethinking the future in Food

    Visit to the Mercabarna Biomarket

    29-09-2020 14:00 29-09-2020 17:00 Europe/Madrid Visit to the Mercabarna Biomarket

    The organisers of the FHG forum and Mercabarna will offer those attending the event the chance to visit the Mercabarna Biomarket, Spain's leading wholesale market for organic products and also the first in Europe due to the concentration of the number of organic fruit and vegetable companies it brings together.

    The visit will allow visitors to see the role Mercabarna plays in the food chain and the importance of having a market specialised in organic products from November 2020 onwards.

    A visit will be made to the Central Fruit and Vegetable Market to see how it works and then to the Biomarket, a monographic space that is being prepared to open its doors in November.

     

    Duration of the visit: from 14h to 17h.

    Price: free, reserved exclusively for FHG forum attendees.

    No. of participants: Max. 20 people

    People accredited to FHG fòrum will receive a form to fill in to register for the visit.

    Tue 29 14:00h - 17:00h
    Close