Close
Interview

Direct to Consumer

Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Tuesday 29, 09:00h - 09:40h | Palau de Congressos
29-09-2020 09:0029-09-2020 09:40Europe/MadridDirect to Consumer

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

Palau de Congressos

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

Speakers

Close