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    José Luis Nueno

    Professor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior | IESE Business School Spain
    José Luis Nueno

    Biography

    His areas of interest include distribution channels and manufacturer/distributor relationships. He has several publications on globalization, the marketing of consumer and luxury goods and relationship marketing.

    Sessions

    09:00h
    Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    Direct to Consumer

    José Luis Nueno
    José Luis Nueno IESE Business School Professor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
    Rosa Galende
    Rosa Galende AECOC Publications Manager

    29-09-2020 09:00 29-09-2020 09:40 Europe/Madrid Direct to Consumer

    IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

    Interviewed by Rosa Galende. 

     Palau de Congressos
    Tue 29 09:00h - 09:40h Palau de Congressos
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