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José Luis Nueno

Professor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior | IESE Business SchoolSpain
José Luis Nueno

Biography

His areas of interest include distribution channels and manufacturer/distributor relationships. He has several publications on globalization, the marketing of consumer and luxury goods and relationship marketing.

Sessions

09:00h
Interview | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

Direct to Consumer

José Luis Nueno
José Luis NuenoIESE Business SchoolProfessor of Marketing and holder of the Intent HQ Chair of Changes in Consumer Behavior
Rosa Galende
Rosa Galende AECOCPublications Manager
29-09-2020 09:0029-09-2020 09:40Europe/MadridDirect to Consumer

IESE Professor José Luis Nueno will explain the keys to how direct-to-consumer Internet sales will change the relationship between customers and brands. The COVID-19 outbreak will act as a major accelerator of the transition to the direct-to-consumer sales model, jeopardizing the survival of businesses that are less agile in adopting these changes.

Interviewed by Rosa Galende. 

Palau de Congressos
Tue 29 09:00h - 09:40h Palau de Congressos
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