Silvia Martínez

Eastern Area Sales Director | Coca-Cola European Partners Iberia Spain
Silvia Martínez


Sílvia Martinez has more than 20 years of experience in the food and beverage sector. In 2019, Martínez was promoted to Sales Manager of CCEP’s East Area. Previously, she holds positions of responsibility in well-known companies such as Damm or Bacardi.


Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

New strategic challenges for retail in the Covid period

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
Silvia Martínez
Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
Mikel Larrea
Mikel LarreaEroskiGeneral Secretary
Mónica Aler
Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
Imanol Echeveste Aizpurua
Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period

The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.


Moderator of the round table: Pablo de la Rica


Palau de Congressos
Tue 29 12:25h - 13:10h Palau de Congressos