• Silvia Martínez

    Eastern Area Sales Director | Coca-Cola European Partners Iberia Spain
    Silvia Martínez


    Sílvia Martinez has more than 20 years of experience in the food and beverage sector. In 2019, Martínez was promoted to Sales Manager of CCEP’s East Area. Previously, she holds positions of responsibility in well-known companies such as Damm or Bacardi.


    Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    New strategic challenges for retail in the Covid period

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager
    Silvia Martínez
    Silvia Martínez Coca-Cola European Partners Iberia Eastern Area Sales Director
    Mikel Larrea
    Mikel Larrea Eroski General Secretary
    Mónica Aler
    Mónica Aler Plusfresc Supermercats Assortment and Trade Marketing Manager
    Imanol Echeveste Aizpurua
    Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

    29-09-2020 12:25 29-09-2020 13:10 Europe/Madrid New strategic challenges for retail in the Covid period

    The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.


    Moderator of the round table: Pablo de la Rica


    Palau de Congressos
    Tue 29 12:25h - 13:10h Palau de Congressos