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    Mónica Aler

    Assortment and Trade Marketing Manager | Plusfresc SupermercatsSpain
    Mónica Aler

    Sessions

    12:25h
    Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    New strategic challenges for retail in the Covid period

    Pablo de la Rica
    Pablo de la RicaAECOCRetail Knowledge Manager
    Silvia Martínez
    Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
    Mikel Larrea
    Mikel LarreaEroskiGeneral Secretary
    Mónica Aler
    Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
    Imanol Echeveste Aizpurua
    Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

    29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period

    The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

     

    Moderator of the round table: Pablo de la Rica

     

    Palau de Congressos
    Tue 29 12:25h - 13:10h Palau de Congressos
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