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Pablo de la Rica

Retail Knowledge Manager | AECOCBarcelona, Spain
Pablo de la Rica

Biography

With more than 20 years of experience in FMCG Retail, he leads AECOC's Retail and Food Service Knowlege Area with the aim of being the source of knowledge, analysis and trends in national and international Retail and Foodservice.  

Sessions

10:25h
Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
29-09-2020 10:2529-09-2020 11:10Europe/MadridRETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

The new scenario outlines 5 strategic macrotrends to be examined closely:

 

1. Health, sustainability, proximity and fresh products

2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

3. Dynamization and commercial attractiveness

4. Convenience, merchandising, food-to-go and new consumer solutions

5. Innovative measures for Retail in the new environment

Palau de Congressos
Tue 29 10:25h - 11:10h Palau de Congressos
12:25h
Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

New strategic challenges for retail in the Covid period

Pablo de la Rica
Pablo de la RicaAECOCRetail Knowledge Manager
Silvia Martínez
Silvia MartínezCoca-Cola European Partners Iberia Eastern Area Sales Director
Mikel Larrea
Mikel LarreaEroskiGeneral Secretary
Mónica Aler
Mónica AlerPlusfresc SupermercatsAssortment and Trade Marketing Manager
Imanol Echeveste Aizpurua
Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director
29-09-2020 12:2529-09-2020 13:10Europe/MadridNew strategic challenges for retail in the Covid period

The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

 

Moderator of the round table: Pablo de la Rica

 

Palau de Congressos
Tue 29 12:25h - 13:10h Palau de Congressos
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