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    Pablo de la Rica

    Retail Knowledge Manager | AECOC Barcelona, Spain
    Pablo de la Rica

    Biography

    With more than 20 years of experience in FMCG Retail, he leads AECOC's Retail and Food Service Knowlege Area with the aim of being the source of knowledge, analysis and trends in national and international Retail and Foodservice.  

    Sessions

    10:25h
    Talk | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager

    29-09-2020 10:25 29-09-2020 11:10 Europe/Madrid RETAIL: Post-COVID trends, from the point of view of what distribution is doing in Spain + international outlook

    The new scenario outlines 5 strategic macrotrends to be examined closely:

     

    1. Health, sustainability, proximity and fresh products

    2. Omnichannel: e-commerce, delivery, digitalization and in-store technology

    3. Dynamization and commercial attractiveness

    4. Convenience, merchandising, food-to-go and new consumer solutions

    5. Innovative measures for Retail in the new environment

     Palau de Congressos
    Tue 29 10:25h - 11:10h Palau de Congressos
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    12:25h
    Round table | Rethinking the future in Food Retail, Large-Scale Food Distribution and Value Chain

    New strategic challenges for retail in the Covid period

    Pablo de la Rica
    Pablo de la Rica AECOC Retail Knowledge Manager
    Silvia Martínez
    Silvia Martínez Coca-Cola European Partners Iberia Eastern Area Sales Director
    Mikel Larrea
    Mikel Larrea Eroski General Secretary
    Mónica Aler
    Mónica Aler Plusfresc Supermercats Assortment and Trade Marketing Manager
    Imanol Echeveste Aizpurua
    Imanol Echeveste Aizpurua Angulas Aguinaga Trade Marketing and Horeca Director

    29-09-2020 12:25 29-09-2020 13:10 Europe/Madrid New strategic challenges for retail in the Covid period

    The Covid-19 has forced national and international distribution to rethink their plans, strategies and tactics because what they had written was no longer valid. New times demand agility and flexibility in the face of a scenario where constant change is the norm and where unique opportunities arise for those who know how to resolve them.

     

    Moderator of the round table: Pablo de la Rica

     

     Palau de Congressos
    Tue 29 12:25h - 13:10h Palau de Congressos
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